WHO WE ARE
SWAROOP is the Brainchild of Swati Bhatia, young ingenious Fashion Designer from Pearl Academy, Through which She aimed at reflecting the hidden inner beauty, boundless thoughts and creativity. She had a vision to bring back to life the dying Indian textiles but with her own twist, leading to the birth of the contemporary Indian wear label in 2015. Our contemporary take on ancient Indian craft creates an exquisite balance of trend and tradition. The Brand is distinguished by earthy fabrics and current fashion styles.
Swaroop caters to powerful Indian women who reflect their ideology in the way they dress, here at SWAROOP, We tastefully and skillfully blend the rich Indian textiles and arts of India with the cuts and silhouettes from the fashion trends of the modern world. In SWAROOP’s exclusive collections one can find Crafts of the likes of Phad Painting, Madhubani art and Kullu weaving amalgamated with high street fashion styles of Today.
“We are cultural in inspiration and Modern in presentation.”